EMLOR
SWIM

EMLOR is a swimwear line that represents a blend of creativity, passion and a lifelong dream of developing my own fashion brand. When I was young my best friend and I loved sketching clothing designs and we came up with the name EMLOR, a combination of both of our names Emily and Taylor. Every aspect of this installation represents my areas of interest. Graphic design is demonstrated throughout the presentation as I developed the brand identity of EMLOR, encompassing the logo, packaging, and advertising. My love for fashion also shines through as I designed the swim suits and had them hand made. I also have a soft spot for fine arts as that’s what I grew up with so I incorporated that into my hand painted tote bags as well as the canvas with the EMLOR sign. I also enjoy Interior design and I was able to tie all my interests in one with making my installation a conceptual boutique layout of what I would want my store to look like. 

GALLERY EXHIBITION

EMAIL ADS + SOCIALS

BOOKLET + BRAND GUIDELINES

SKETCHES

TARGET AUDIENCE

The target demographic encompasses fashion-forward, socially active individuals who embrace a health-conscious lifestyle. Our audience includes active social media users with a desire for stylish, trendy designs. Catering to the middle to high-income brackets, we prioritize body positivity, quality, and sustainability, resonating with those who aspire to a jet-setting lifestyle and seek swimwear for various occasions.

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WEDDING INVITE SUITE